![]() PURE renders images up to 16X faster than software-based ray tracing and can simultaneously deliver higher quality images through its silicon chip accelerated ray tracing architecture. PURE is ART's low-cost, small form-factor 3D rendering solution that brings the company's award-winning 3D rendering technology to all visualization and animation professionals in the architectural, industrial design and animation industries. This is a powerful new option enabling Maya artists to stay ahead of the curve in CGI production," stated Chris Ford, Senior Maya Product Manager at Alias|Wavefront. "The dramatic performance offered by PURE partners well with Maya's emphasis on creativity and productivity. With PURE, the specialised hardware accelerates the rendering calculations ensuring a consistently high image quality and fast rendering speeds. PURE does not require a user to manipulate and balance a large number of rendering parameters, in order to trade-off rendering speed against image quality. "At Hush Design we focus on quality," said Matt Wynne, Managing Director of the architectural visualization specialists, "PURE helps us communicate that to our clients."Ĭlose integration of PURE with Maya, 3dsmax and VIZ through ART's RenderPipe(R) plug-in interfaces has also been cited by users as a major benefit of PURE over many other rendering tools. "PURE helps us more rapidly deliver design concepts to our clients, helping them to reduce their time to market" said Alisdair McPhail, Design Engineer at Opius Ltd, a product design agency in London. "PURE creates images so life-like that they are indistinguishable from the finished project," commented Dave Slama, Learjet Completions Center, Bombardier Aerospace Inc. PURE has already been adopted by product design agencies, architectural visualization departments, and animation companies who wish to benefit from PURE's high quality images and performance workflow advantages. With tightly integrated plug-in interfaces for Alias|Wavefront(TM)'s Maya(R), Discreet's 3dsmax and Autodesk's 3D Studio VIZ, PURE delivers up to 16-times the speed of traditional software-based ray traced rendering tools. Since it's announcement in October, PURE has been hailed by 3D animators and designers as a major breakthrough in rendering productivity. PURE Delivers The Most Productive, High Quality 3D Rendering Solution AvailableĬambridge, UK - November 27th, 2001 - Advanced Rendering Technology (ART) has commenced shipments of its PURE(TM) 3D rendering card. ![]() ![]() ART Commences Shipments of its PURE 3D Rendering Card for Maya, 3dsmax, 3D Studio VIZ and RenderMan Users ![]()
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