![]() ![]() ![]() how they are directed to your website, what channel, source, medium or campaign attracted them to your website. The Visitor Acquisition Report allows you to see the breakdown on how your customers are being acquired, i.e.Follow the ‘Audience Report’ steps but type in ‘Industry’ instead of ‘Audience’ in Step 1, then follow additional instructions below -Ĩ) Find the appropriate eVar and select ‘Company Name’ from the drop-down list.Ģ. Visitor Acquisition Report 1.1. Follow the ‘Audience Report’ steps but replace ‘Audience’ with ‘Company Name’ in Step 1 - 1.2.4. Follow the ‘Audience Report’ steps but replace ‘Audience’ with ‘Industry’ in Step 1 - 1.2.3. Audience Reportġ) Find the eVar containing Demandbase Audience attributes, or type in and select Audience.Ģ) Click the Metrics in the right corner of the report:ģ) Select the appropriate metrics (recommended: Visits, Page Views, Unique Visitors, Average Time Spent on Site, Bounce Rate).Ĥ) Ensure that the date in the top right corner is set to the day after the Demandbase setup was complete.ĥ) Bookmark the report in a dedicated folder and add it to a newly created Demandbase - Visitor Composition Report dashboard (instructions on how to create dashboards at the end of this article). It will give you insights on what content/messaging to create based on your visitor composition.ġ.2.This is a standard report recommended as a way to get a general overview of what companies and industries are on your website, and can serve as an initial benchmark of how the website is serving overall marketing goals.The Visitor Composition report allows you to look at your normal website metrics through the lens of company segments.Here are detailed steps for how to set up the reports. ![]()
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